CULTURAS
A hypothetical brand whose ecosystem aims to help individuals develop cultural sensitivity in an increasingly diverse society. With linguistic tools to educate, respect, and remove language barriers before traveling internationally. To those seeking to be open-minded about foreign cultures, Culturas makes users aware and connected with different local cultural communities outside their own perspective.
Scope
Visual Identity
Brand
Hypothetical
Project
Personal
Role
Designer
I.
Logomark
To capture the love of football and summer gatherings at the beach, there needed to be an authentic, DIY sense of enjoyment. The visual language was imperfect, hand-crafted, vibrant, and weathered to position the design as personal and natural.